www.salvationarmy.org.au
Client: The Salvation Army MoneyCare
Print Design
Illustration
The Salvation Army Moneycare team dedicate their lives to helping people manage their financial situation better, and this tireless work has culminated in their award-winning financial-skill building program: You’re the Boss. We worked with them to produce the comprehensive guidebook to this program, helping empower people to better understand important money considerations and help them have those more difficult money conversations. Allowing people to take control of their money was the mission behind: You’re the Boss: Money Wisdom for Life.
The design challenge was to find a way to keep people engaged as they read through a rather dense 150-page document, on a pretty serious topic.
Our answer was a magazine design that married a modern, easy-to-navigate typographic system with simply crafted, almost child-like illustrations, and included activity panels for exercises to be completed right there in the magazine. The resulting magazine was easy to navigate thanks to the clear chaptering and memorable graphics, making it a quick and easy reference tool for the team and their clients.
